Li MA

Critic
DISC Type : C

Trustee at The National Videogame Museum

London, England, United Kingdom

Overview

Li Ma is a Principal at Tencent, leading coverage for the UK, MENA, and India with a focus on games, interactive entertainment, tech, and AI. A graduate of the University of Oxford, he is deeply embedded in the UKs creative sector through multiple board and advisory roles.

As a passionate gamer for three decades, he is a former esports player and coder. This interest extends to storytelling through his work as a part-time film producer. He actively supports the arts as a juror for BAFTA and a trustee for Film London.

He holds senior advisory and board positions simultaneously at Ukie (Vice Chair), Film London (Trustee), and Games London (Advisory Board Chair).

Personality Overview

ROI Driven

Critic

Precise

They enjoy working alone and do not rely on others very often.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Gaming Investments
As a Principal at Tencent, his primary focus is on identifying and executing investments in games, interactive entertainment, and related technology companies.
UK Creative Industries
Holds key leadership roles as Vice Chair of Ukie, Trustee of Film London, and Advisory Board Chair of Games London, actively shaping the UK's creative ecosystem.
Interactive Entertainment
His career focus is on interactive entertainment and technology, stemming from a personal passion as a lifelong gamer and former esports player.

Media Appearances

Li has no verified media appearances

Work History

2022 - 12-2024
Trustee at The National Videogame Museum
9-2021
Trustee at Film London
2021
Advisory Board Chair at Games London
9-2020 - 10-2025
Vice Chair at Ukie - The Association for UK Interactive Entertainment
3-2019 - 5-2025
Committee, Juror at BAFTA

Education

Master of Science (MSc) from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 17 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Trustee at The National Videogame Museum
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Insights For Selling To Li

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Li is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Li

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Li move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Li take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Li

Personality Compatibility


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