Liam Clark

Go-getter
DISC Type : d

Digital & App Lead (EMEA) at Restaurant Associates UK

United Kingdom

Overview

Liam is a strategic Digital & App Lead at Restaurant Associates UK, overseeing the end-to-end digital customer experience across EMEA markets. A graduate of Coventry University, he is described by colleagues as having impeccable attention to detail and a commitment to data-driven product excellence.

Outside of work, Liam is passionate about the life lessons learned through sports, particularly football, and applies these insights to leadership. He is also dedicated to philanthropy, recently running the London Landmarks Half Marathon to raise a significant amount for The Sick Childrens Trust.

He personally raised over £1500 for The Sick Childrens Trust by running a half marathon.

Personality Overview

Decisive

Vision Oriented

Challenger

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Digital Customer Experience
His career focuses on owning the product vision and optimizing digital customer journeys across multiple markets, blending customer empathy with data-driven decisions.
Data-Driven Optimization
He has a strong background in using data, customer insights, and structured A/B testing to validate and drive improvements in product adoption, engagement, and conversion.
Charity Fundraising
He actively participates in fundraising events, such as running the London Landmarks Half Marathon to support The Sick Children's Trust, a charity important to his family.

Media Appearances

Liam has no verified media appearances

Work History

3-2025
Digital & App Lead (EMEA) at Restaurant Associates UK
5-2023 - 2-2025
Senior Digital Journey Executive at Sodexo
2-2022 - 5-2023
Digital Journey Executive at Sodexo
8-2019 - 8-2025
Statistician at Genius Sports

Education

2016 - 2019
Bachelor's degree from Coventry University

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Middle Designation : Digital & App Lead (EMEA) at Restaurant Associates UK
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Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Stress on the business value that your product offers
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Liam

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Liam take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Liam

Personality Compatibility


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