Liam Varndell

Questioner
DISC Type : c

Technology Partner at Contracting

Reading, England, United Kingdom

Overview

An engineering leader with over 20 years of experience, Liam recently co-founded the real estate technology company Brix as CTO. He previously spent over eight years at A. P. Moller - Maersk as a Lead Solution Architect, where he led global teams building high-revenue generating platforms.

He is recognized for building strong, pragmatic engineering cultures that balance high standards with value-focused delivery. Colleagues describe him as an outstanding technical architect with excellent knowledge, a dedicated leader and mentor, and someone who remains practical and realistic.

After a long career building platforms for global enterprises, he has pivoted to the startup world as a co-founder.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to fully evaluate every situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Startup Founding
He recently left a long-term corporate role to co-found a new company, Brix, where he serves as the Chief Technology Officer.
Large-Scale Platforms
His career is built on 20+ years of experience designing and implementing large-scale, resilient platforms for global enterprises like Maersk and Estée Lauder.
Engineering Culture
His profile highlights his ability to build strong engineering cultures that are pragmatic, iterative, and focused on delivering value.

Media Appearances

Liam has no verified media appearances

Work History

9-2023
Technology Partner at Contracting
3-2015 - 9-2023
Lead Solution Architect at A.P. Moller - Maersk
2009 - 2015
Lead Software Engineer at Axians
2008 - 2009
Software Engineer at The Estée Lauder Companies Inc.
6-2006 - 8-2007
Software Engineer at House of Fraser

Education

2004 - 2008
Bachelor's Degree (1st) from Bournemouth University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Reading, England, United Kingdom Job Level : N/A Designation : Technology Partner at Contracting
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Insights For Selling To Liam

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liam is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Liam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Liam move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Liam take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Liam

Personality Compatibility


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