Liane Donnison

Evaluator
DISC Type : sdc

VP of Design & Marketing at Epic Group

United Kingdom

Overview

Liane Donnison is the VP of Design & Marketing at Epic Group, bringing over 34 years of extensive experience in the international fashion industry. Her expertise covers the entire product lifecycle, from design and trend research to global sourcing. Colleagues describe her as proactive, hardworking, and patient.

She is a strong advocate for positive workplace culture, emphasizing the importance of leaving toxic situations and approaching difficult conversations with honesty. Liane also has a keen eye for creative talent, publicly recommending photographers she has worked with on shoots both locally and overseas.

Unique fact: Liane was a finalist for the "Young Designer of the Year" award.

Personality Overview

Thorough Evaluator

Quality Focused

Hard To Convince

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Sustainable Manufacturing
As a leader at Epic Group, she is a vocal proponent of ESG initiatives, traceability, and achieving aggressive sustainability goals within the fashion supply chain.
Workplace Culture
She openly shares her belief in the importance of leaving toxic work environments and values the courage it takes to prioritize personal wellbeing.
Global Apparel Sourcing
Her career is built on deep experience sourcing factories and fabrics across the US, Canada, Europe, UK, Australia, and Asian markets for major international retailers.

Media Appearances

Liane has no verified media appearances

Work History

2-2024
VP of Design & Marketing at Epic Group
10-2021 - 1-2024
Global Director - Sales & Design at Bettex International Ltd
3-2021 - 9-2021
Director Of Business Development at Shang Shang Apparel
9-2016 - 7-2020
Head of Global Assortment-Design/Merchandising/Sourcing/QA & Tech at DORINA - GERMANY 1968
11-2013 - 9-2016
Product & Design Director at 6IXTY8IGHT

Education

1982 - 1984
HND from Dewsbury & Batley art college
1980 - 1982
City and guilds from De Montfort University

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Senior Designation : VP of Design & Marketing at Epic Group
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Insights For Selling To Liane

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liane is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Liane

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Liane move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Liane take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Liane

Personality Compatibility


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