Lidia Yan in

Lidia Yan

Critic · DISC type C
Angel Investor & Free Advisor (Powered by Expensive Mistakes) at Freelance
📍 Los Angeles Metropolitan Area, United States

Lidia Yan co-founded NEXT Trucking, a logistics platform backed by Sequoia Capital, where she raised over $125M to digitize the freight industry. Her prior experience includes founding a fashion e-commerce site and managing a $22M marketing budget at Newegg. com. She holds a Masters degree from the University of Southern California.

Originally from Shanghai, Lidia is fluent in several languages, including Italian, which she studied to better order her favorite foods. Acknowledged as a prominent female founder in the male-dominated trucking industry, she is passionate about solving real-world problems and building companies that last.

She now offers free advice to founders, powered by what she calls her own "expensive mistakes" from the highs and lows of her entrepreneurial journey.

Read the full overview →
Experience
12 Years
Current Role
Angel Investor & Free Advisor (Powered by Expensive Mistakes)
Location
Los Angeles Metropolitan Area, United States
Personality Overview

How Lidia shows up

Precise
Objective Thinker
ROI Driven

They like to take decisions independently and do not seek others' support often. They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Priorities

Topics Lidia cares about

Founder Mentorship
Currently offers free, no-agenda advice and emotional support to other founders on fundraising, M&A, and team building, drawing from her own entrepreneurial experience.
Freight Technology
Co-founded and scaled NEXT Trucking, a technology platform focused on innovating drayage and port operations to ease logistics bottlenecks for shippers and carriers.
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Career

Work history

1-2025
Angel Investor & Free Advisor (Powered by Expensive Mistakes)
Freelance
6-2015 - 12-2021
Co-Founder
NEXT Trucking
10-2013 - 6-2015
Mobile Marketing Manager/Management Officer
Newegg.com
2-2012 - 8-2013
Marketing Director
LAmade (Knit Creations Inc.)
9-2009 - 12-2011
CEO/Founder
9luxe.com
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2005
Master's Degree
University of Southern California
1999 - 2003
Bachelor's degree
Shanghai International Studies University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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