Lidia Yan

Critic
DISC Type : C

Angel Investor & Free Advisor (Powered by Expensive Mistakes) at Freelance

Los Angeles Metropolitan Area, United States

Overview

Lidia Yan co-founded NEXT Trucking, a logistics platform backed by Sequoia Capital, where she raised over $125M to digitize the freight industry. Her prior experience includes founding a fashion e-commerce site and managing a $22M marketing budget at Newegg. com. She holds a Masters degree from the University of Southern California.

Originally from Shanghai, Lidia is fluent in several languages, including Italian, which she studied to better order her favorite foods. Acknowledged as a prominent female founder in the male-dominated trucking industry, she is passionate about solving real-world problems and building companies that last.

She now offers free advice to founders, powered by what she calls her own "expensive mistakes" from the highs and lows of her entrepreneurial journey.

Personality Overview

Precise

Objective Thinker

ROI Driven

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Founder Mentorship
Currently offers free, no-agenda advice and emotional support to other founders on fundraising, M&A, and team building, drawing from her own entrepreneurial experience.
Freight Technology
Co-founded and scaled NEXT Trucking, a technology platform focused on innovating drayage and port operations to ease logistics bottlenecks for shippers and carriers.
Venture Fundraising
Successfully raised over $125 million in venture capital from prominent investors like Sequoia Capital and Brookfield Ventures for her startup, NEXT Trucking.

Media Appearances

Lidia has no verified media appearances

Work History

1-2025
Angel Investor & Free Advisor (Powered by Expensive Mistakes) at Freelance
6-2015 - 12-2021
Co-Founder at NEXT Trucking
10-2013 - 6-2015
Mobile Marketing Manager/Management Officer at Newegg.com
2-2012 - 8-2013
Marketing Director at LAmade (Knit Creations Inc.)
9-2009 - 12-2011
CEO/Founder at 9luxe.com

Education

2004 - 2005
Master's Degree from University of Southern California
1999 - 2003
Bachelor's degree from Shanghai International Studies University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Angel Investor & Free Advisor (Powered by Expensive Mistakes) at Freelance
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Insights For Selling To Lidia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lidia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lidia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lidia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lidia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lidia

Personality Compatibility


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