Liesbeth Roelfs

Commander
DISC Type : D

Sr Director Sales - Industry Solutions Delivery at Microsoft

Amsterdam, North Holland, Netherlands

Overview

Liesbeth Roelfs is a senior sales director at Microsoft, focusing on industry solutions delivery. A commercial thinker with a background as a Partner at Deloitte and sales leadership roles at SAP and Workday, she specializes in business and finance transformations, particularly with SAP technology.

Liesbeth balances a demanding career with her family life. To manage her and her husbands busy schedules while raising their two children, they utilize an au pair, which she says helps her be a more present mother and partner.

She has a masters degree in Economics and completed a Blue Ocean Strategy program at INSEAD.

Personality Overview

Risk-Taker

Decisive

Strong-Willed

They put a lot of effort into ensuring personal success.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Industry Solutions
Her current title at Microsoft is Sr Director Sales - Industry Solutions Delivery, indicating this is her primary professional focus.
Finance Transformation
As a Partner at Deloitte and Sales Director at SAP, she led teams focused on helping CFOs with finance transformation, often leveraging SAP S/4HANA.
Customer Experience
While at Deloitte, she was involved in a project with Diergaarde Blijdorp zoo to develop a new app, enhancing the digital visitor experience.

Media Appearances

Liesbeth has no verified media appearances

Work History

9-2024
Sr Director Sales - Industry Solutions Delivery at Microsoft
9-2021 - 5-2024
Partner at Deloitte Consulting at Deloitte
11-2016 - 4-2020
Sales Director - Office of the CFO, Finance&Risk Solutions at SAP
10-2015 - 10-2016
Regional Sales Manager Benelux at Fuze
6-2014 - 9-2015
Account Executive Benelux at Workday

Education

1997 - 2002
Education details unavailable from Erasmus University Rotterdam
2013 - 2013
Blue Ocean Strategy from INSEAD

More Information

Social Presence :

Prographics :

Exp : 9 Location : Amsterdam, North Holland, Netherlands Job Level : Senior Designation : Sr Director Sales - Industry Solutions Delivery at Microsoft
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Insights For Selling To Liesbeth

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liesbeth is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Liesbeth

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Liesbeth move?

  • If convinced, they can reach decisions quite fast.
  • Can Liesbeth take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Liesbeth

Personality Compatibility


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