Sonia Nazaretian

Enthusiast
DISC Type : i

Chief Operating Officer at Microsoft

Netherlands

Overview

Sonia Nazaretian is the Chief Operating Officer for Microsoft Netherlands, where she is responsible for market execution and commercial strategy. A senior tech leader with an MBA from NYU Stern, she focuses on driving innovation, growth, and digital transformation for customers and partners.

Sonia is the founder of the Neil Evans Melanoma Foundation, a charity she established to honor her late partner. She is passionate about helping non-profits and harnessing digital capabilities to create social impact, providing financial support for Australian melanoma patients treatments and trials.

Her leadership philosophy centers on fairness, equal opportunity, and empowering teams to innovate at scale.

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

AI in Security
Actively promotes Microsoft's security solutions, emphasizing AI as a core competitive advantage for organizations, as seen in her recent posts about Microsoft Security Days.
Melanoma Patient Support
Founded the Neil Evans Melanoma Foundation to fulfill her late partner's wish of providing financial access to treatments and trials for Australian melanoma patients.
Digital Transformation
A core theme of her professional focus, helping organizations leverage technology and digital capabilities to innovate and grow their business.

Media Appearances

Sonia has no verified media appearances

Work History

7-2023
Chief Operating Officer at Microsoft
10-2021
DIRECTOR AND CHAIR - Volunteer at Neil Evans Melanoma Foundation
2-2019 - 7-2022
Director - Retail, Media & Telecommunications at Microsoft
2-2016 - 6-2022
Director Enterprise Sales Group at Microsoft
6-2014 - 1-2016
Head of Markets, Growth and Performance - GES at Telstra, Global Enterprise & Services

Education

2008 - 2008
MBA International Management Program from NYU Stern School of Business
2014 - 2014
Executive Bootcamp from University of Toronto - Rotman School of Management

More Information

Social Presence :

Prographics :

Exp : 18 Location : Netherlands Job Level : Leadership Designation : Chief Operating Officer at Microsoft
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sonia

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sonia take some risk or not?

  • They can take some low-probability risks if needed.

You And Sonia

Personality Compatibility


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