Lihi Lotker in

Lihi Lotker

Inquirer · DISC type cd
Director of Brand & Product Marketing at Mine
📍 Tel Aviv District, Israel

Lihi Lotker is the Head of Marketing at Coho AI, where she specializes in strategic growth and product marketing for B2B and SaaS companies. An alumna of Tel Aviv University, she has a proven record of building high-performing teams and contributed to Lushas growth to unicorn status. Colleagues describe her as committed, resilient, and highly professional.

As a mentor for the global venture capital firm Antler, she advises early-stage companies across six continents on marketing, product growth, and customer lifecycle strategies.

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Experience
15 Years
Current Role
Director of Brand & Product Marketing
Job Level
Mid-senior
Location
Tel Aviv District, Israel
Personality Overview

How Lihi shows up

Demanding
Upfront
Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Priorities

Topics Lihi cares about

Product-Led Growth
She is a vocal proponent of PLG strategies, referencing it in her work at Lusha and leading expert discussions on the topic at Coho AI.
Marketing with AI
She has commented on using AI thoughtfully to understand users and deliver impactful work, seeing its value in creating specialized solutions for marketing.
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Career

Work history

1-2025
Director of Brand & Product Marketing
Mine
7-2023
Mentor
Antler
7-2022 - 10-2024
Head of Marketing
Coho AI
5-2022
Member
Exit Five
2-2021 - 7-2022
Director of Product Marketing
Lusha.com
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2007 - 2010
BA
Tel Aviv University
2010 - 2011
Online Advertising
Habetzefer
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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