Liina Hultgren

Observer
DISC Type : ic

Director of Digital, Data and Development at Bank Workers Charity

London, England, United Kingdom

Overview

Liina has no verified overview

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They ask a lot of questions and rely heavily on information and collaterals. They are generally good communicators and can be hard to convince.

Topics They Care About

Liina has no verified topics they care about

Media Appearances

Liina has no verified media appearances

Work History

5-2025
Director of Digital, Data and Development at Bank Workers Charity
5-2023 - 5-2025
Head of Digital Engagement at Bank Workers Charity
4-2022 - 5-2023
Senior Digital Manager at Bank Workers Charity
1-2022
Digital Consultant at Freelance
1-2018 - 4-2022
Digital Platforms Manager at The Royal Institution

Education

MA (Oxon.) from University of Oxford
Master of Business Administration - MBA from Quantic School of Business and Technology

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director of Digital, Data and Development at Bank Workers Charity
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Insights For Selling To Liina

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Liina

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Liina move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Liina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Liina

Personality Compatibility


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