Lilian Morales
Login to view DISC.Lilian is the CEO of By Doing, an international consultant, and trainer specializing in Agile transformation across Latin America. An Electronic Engineer from Universidad Industrial de Santander, she applies her extensive knowledge to drive innovation and digital business strategies. Colleagues describe her as energetic, dedicated, and a person with the ability to translate ideas into specific tasks.
Her primary professional motivation is using agile methodologies to improve the quality of life for people within companies. She is passionate about creating new ways of thinking and working, viewing her role as a catalyst for cultural and organizational change. She is known as a "Smiler, " reflecting her positive energy.
Unique fact: Lilian first encountered and implemented agile frameworks not in Latin America, but in Europe while volunteering with the PMI in Sweden.
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