Liliana Baltan G

Critic
DISC Type : C

LTA Hardware Sales Manager at Full Circle Electronics LATAM

Colombia

Overview

Liliana is a sales leader with over 10 years of experience in hardware sales and key account management, specializing in B2B and B2C strategy across Latin America. Described by colleagues as results-oriented and a strong leader, she holds a specialization in Marketing for digital environments and a degree in Business Administration.

She is passionate about environmental sustainability, frequently advocating for the recycling and reuse of electronic devices. Liliana promotes a message of honoring the planet by mitigating the environmental and economic impacts of technology through sustainable renewal practices.

Unique fact: Liliana actively helps companies find significant value in their old or unused IT equipment, turning a potential cost into a revenue source.

Personality Overview

Information Seeker

Negotiator

Precise

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Sustainable Technology
Actively promotes recycling, reusing, and the sustainable renewal of IT infrastructure to mitigate environmental impact, a recurring theme in her professional posts.
Hardware Sales Strategy
A seasoned professional with over a decade of experience leading hardware sales teams and managing key accounts for both B2B and B2C segments.
Asset Value Recovery
Focuses on helping companies manage and recover value from obsolete or in-disuse technological assets, turning potential costs into revenue streams.

Media Appearances

Liliana has no verified media appearances

Work History

2-2021
LTA Hardware Sales Manager at Full Circle Electronics LATAM
11-2014 - 2-2021
LTA Product Sales Specialist at Sipi Asset Recovery
3-2014 - 11-2014
Key Account to Retail at Under Armour
2-2011 - 9-2012
Key Account Manager at AIGO AMERICAS LIMITED
10-2010 - 2-2011
Product Specialist at AIGO AMERICAS LIMITED

Education

2021 - 2022
Especialización en Gerencia de Marketing para entornos digitales from Universidad del Rosario
Business Administration from Universidad EAN

More Information

Social Presence :

Prographics :

Exp : 17 Location : Colombia Job Level : Middle Designation : LTA Hardware Sales Manager at Full Circle Electronics LATAM
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Insights For Selling To Liliana

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Liliana is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Liliana

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Liliana move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Liliana take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Liliana

Personality Compatibility


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