Lilli Graf

Commander
DISC Type : D

Founder at IMMA Collective

Verona, Veneto, Italy

Overview

Lilli Graf is the founder of IMMA Collective, where she connects solopreneurs and small teams. With a Masters from Politecnico di Milano and a background in service design, she focuses on purpose-driven collaborations. Colleagues describe her as exceptionally knowledgeable, skilled, and intelligent, with strong research acumen.

She appears to value a balanced approach to work, referencing concepts like "slow mornings" and questioning intense "new year, new me" narratives. Her work involves fostering connection and community, having recently organized gatherings in New York, London, and Milan to bring online relationships into the real world.

Unique fact: She has a background in exploring how to build sustainable and ethical AI applications from the ground up.

Personality Overview

Candid & Clear

Very Quick

Risk-Taker

They respond well to strong and respectful communication.  They are not focused on building rapport and relationships. They are very proud of what they do.

Topics They Care About

Solopreneur Ecosystems
As the founder of IMMA Collective, she is dedicated to helping solopreneurs build sustainable businesses through community, shared resources, and aligned client pipelines.
Community Design
Her consultancy work focuses on strengthening organizational capacity through connection, gathering design, and community-led approaches for clients like Zalando and Oatly.
Ethical AI
In a previous role, she explored methods for building sustainable and ethical AI, designing concepts to ensure responsibility from inception through delivery.

Media Appearances

The journey that led to IMMA Collective. Featured in IMMA Collective Substack

See Now

Work History

12-2022
Founder at IMMA Collective
9-2022 - 10-2024
Visiting Lecturer at Master of Arts in Interaction Design SUPSI
8-2021 - 9-2022
Lead Service Designer at Taxfix
6-2021 - 7-2021
Lead Service Designer at Projects by IF
2-2021 - 2-2021
Visiting Professor at Politecnico di Milano

Education

2020 - 2020
Business Design and Strategy from d.MBA
2015 - 2016
Master from Politecnico di Milano

More Information

Social Presence :

Prographics :

Exp : 17 Location : Verona, Veneto, Italy Job Level : Leadership Designation : Founder at IMMA Collective
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Insights For Selling To Lilli

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lilli is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lilli

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lilli move?

  • They can take decisions very fast if you manage to convince them.
  • Can Lilli take some risk or not?

  • The risks don’t matter much to them.

You And Lilli

Personality Compatibility


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