Lily Fryirs
Senior Brand Manager - Lurpak at Arla Foods
📍 Greater Leeds Area, United Kingdom
Lily Fryirs is a Senior Brand Manager at Arla Foods, leading the UK strategy for the Lurpak brand. A graduate of The University of Sheffield with a First Class Honours degree in Business Management, she has a strong background in the food industry, with previous experience managing plant-based brands like JÖRĐ and The Tofoo Company.
Read the full overview →Experience
10 Years
Current Role
Senior Brand Manager - Lurpak
Job Level
Middle
Location
Greater Leeds Area, United Kingdom
Personality Overview
Personality insights not availableWe need more social data to generate the DISC analysis and selling playbook. The professional details below are still available.
Priorities
Topics Lily cares about
FMCG Brand Strategy
Manages major brands like Lurpak and has experience growing brands from assistant to senior manager level in the fast-moving consumer goods sector.
Plant-Based Foods
Previously served as Global Brand Manager for Arla's plant-based drink JÖRĐ and worked extensively with The Tofoo Company, indicating expertise in this market.
Career
Work history
4-2024
Senior Brand Manager - Lurpak
Arla Foods
8-2020 - 6-2024
Global Brand Manager - JÖRĐ
Arla Foods
1-2020 - 8-2020
Brand Manager
The Tofoo Company
9-2017 - 12-2019
Assistant Brand Manager
The Tofoo Company
3-2017 - 6-2017
Volunteer
Khora
In the press
Media appearances
No media yetWe could not find public media appearances for this person.
Education
2012 - 2016
Business Management with Employment Experience
The University of Sheffield
Social presence
Other Arla Foods Employees
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