Lily Fryirs is a Senior Brand Manager at Arla Foods, leading the UK strategy for the Lurpak brand. A graduate of The University of Sheffield with a First Class Honours degree in Business Management, she has a strong background in the food industry, with previous experience managing plant-based brands like JÖRĐ and The Tofoo Company.
Lily Fryirs
Senior Brand Manager - Lurpak at Arla Foods
Greater Leeds Area, United Kingdom
Overview
Topics They Care About
FMCG Brand Strategy
Manages major brands like Lurpak and has experience growing brands from assistant to senior manager level in the fast-moving consumer goods sector.
Plant-Based Foods
Previously served as Global Brand Manager for Arla's plant-based drink JÖRĐ and worked extensively with The Tofoo Company, indicating expertise in this market.
Creative Marketing
She has led recent major advertising campaigns for Lurpak, focusing on inspiring creativity and versatility in home cooking.
Media Appearances
Lily has no verified media appearances
Work History
4-2024
Senior Brand Manager - Lurpak at Arla Foods
8-2020 - 6-2024
Global Brand Manager - JÖRĐ at Arla Foods
1-2020 - 8-2020
Brand Manager at The Tofoo Company
9-2017 - 12-2019
Assistant Brand Manager at The Tofoo Company
3-2017 - 6-2017
Volunteer at Khora
7-2016 - 2-2017
Account Executive at Savvy Marketing
7-2014 - 7-2015
Assistant Brand Manager - Placement at Arla Foods amba
Education
2012 - 2016
Business Management with Employment Experience from The University of Sheffield
More Information
Social Presence :
Prographics :
Exp : 10
Location : Greater Leeds Area, United Kingdom
Job Level : Middle
Designation : Senior Brand Manager - Lurpak at Arla Foods
