Gudge Roberts in

Gudge Roberts

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Global Brand Manager - Arla Pro at Arla Foods
📍 Greater Leeds Area, United Kingdom

Gudge Roberts is a commercially-focused Global Brand Manager for Arla Pro with extensive experience in the food industry, including retail and FMCG. Colleagues describe her as strategic, passionate, and tenacious, with a strong focus on utilizing customer insight to drive brand strategy and product development.

She appears to be community-minded, having previously co-partnered a parent to parent network at a former company. Gudge also uses her professional platform to support and amplify charitable causes, such as fundraising for Leukemia research, indicating a passion for social responsibility.

She is a key driver behind Arla Pros annual "Britains Best Pizza" competition, celebrating the UKs top pizza professionals.

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Experience
13 Years
Current Role
Global Brand Manager - Arla Pro
Job Level
Middle
Location
Greater Leeds Area, United Kingdom
Personality Overview

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Priorities

Topics Gudge cares about

Foodservice Innovation
Manages Arla Pro's campaigns, including collaborations and competitions like "Britain’s Best Pizza, " to engage and gather insights from foodservice professionals and chefs.
Customer-Centric Brands
Her career history emphasizes using customer insight, market data, and trends to build brand strategies and develop new own-label products for major retailers.
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Career

Work history

7-2023
Global Brand Manager - Arla Pro
Arla Foods
3-2019 - 7-2023
Customer Brand Manager
Arla Foods
3-2015 - 12-2017
Senior Brand Manager - George Home & General Merchandise
Asda
1-2014 - 2-2015
Brand Manager - Chosen By Kids
Asda
1-2013 - 1-2014
Category Planner - Yogurts & Desserts
Asda
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2013
MRS Advanced Certificate Distance Learning Course
Market Research Society
2011 - 2011
Asda
CIM | The Chartered Institute of Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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