Gudge Roberts

Questioner
DISC Type : c

Global Brand Manager - Arla Pro at Arla Foods

Greater Leeds Area, United Kingdom

Overview

Gudge Roberts is a commercially-focused Global Brand Manager for Arla Pro with extensive experience in the food industry, including retail and FMCG. Colleagues describe her as strategic, passionate, and tenacious, with a strong focus on utilizing customer insight to drive brand strategy and product development.

She appears to be community-minded, having previously co-partnered a parent to parent network at a former company. Gudge also uses her professional platform to support and amplify charitable causes, such as fundraising for Leukemia research, indicating a passion for social responsibility.

She is a key driver behind Arla Pros annual "Britains Best Pizza" competition, celebrating the UKs top pizza professionals.

Personality Overview

Value Seeker

Not Easily Convinced

Systematic

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Foodservice Innovation
Manages Arla Pro's campaigns, including collaborations and competitions like "Britain’s Best Pizza, " to engage and gather insights from foodservice professionals and chefs.
Customer-Centric Brands
Her career history emphasizes using customer insight, market data, and trends to build brand strategies and develop new own-label products for major retailers.
Strategic Brand Partnerships
She highlights and promotes brand collaborations, such as the one between Arla Pro and Dr. Oetker Professional, to innovate and expand market reach.

Media Appearances

Gudge has no verified media appearances

Work History

7-2023
Global Brand Manager - Arla Pro at Arla Foods
3-2019 - 7-2023
Customer Brand Manager at Arla Foods
3-2015 - 12-2017
Senior Brand Manager - George Home & General Merchandise at Asda
1-2014 - 2-2015
Brand Manager - Chosen By Kids at Asda
1-2013 - 1-2014
Category Planner - Yogurts & Desserts at Asda

Education

2012 - 2013
MRS Advanced Certificate Distance Learning Course from Market Research Society
2011 - 2011
Asda from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Leeds Area, United Kingdom Job Level : Middle Designation : Global Brand Manager - Arla Pro at Arla Foods
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Insights For Selling To Gudge

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Gudge is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Gudge

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Gudge move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Gudge take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Gudge

Personality Compatibility


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