Lina Kulakova

Sharpshooter
DISC Type : DC

Head of QA at DSwiss AG

Lisboa, Lisbon, Portugal

Overview

Lina Kulakova is a Head of QA at DSwiss AG, specializing in building quality assurance strategies and teams from the ground up. With a background in Biomedical Laboratory Science and expertise in automation for Finance, Telco, and SaaS industries, she is passionate about enhancing product quality and efficiency.

Outside of her primary role, Lina is deeply involved in the tech community as a speaker, mentor, and organizer for QualityTalks, a meetup for QA professionals. She has a personal connection to her Ukrainian heritage, having moved to Portugal over 20 years ago, a journey that has shaped her perspective.

Interesting fact: She transitioned into the tech world after starting her education in Biomedical Laboratory Science.

Personality Overview

Rigorous & Demanding

Precise But Practical

Fast But Analytical

They take a lot of pride in personal achievements.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

QA Business Impact
Her professional focus and speaking topics revolve around demonstrating and increasing the impact of Quality Assurance on overall business goals.
Test Automation
She has extensive hands-on experience implementing automation for API, UI, and non-functional tests using tools like Cypress, Karate DSL, and Katalon Studio.
Community Building
Actively fosters the QA community by organizing and promoting QualityTalks meetups, bringing professionals together to discuss topics like AI in testing and career growth.

Media Appearances

Lina has no verified media appearances

Work History

4-2024
Head of QA at DSwiss AG
6-2022 - 3-2024
QA Lead at TOGGLE
9-2020 - 6-2022
QA Engineer at tb.lx by Daimler Trucks & Buses
12-2018 - 9-2020
Head of Quality Assurance at Nezasa
7-2018 - 12-2018
Customer Success Engineer at Nezasa

Education

2012 - 2016
Biomedical Laboratory Science from ESTeSL
2016 - 2016
Inclusive Leadership Training: Becoming a Successful Leader from CatalystX

More Information

Social Presence :

Prographics :

Exp : 7 Location : Lisboa, Lisbon, Portugal Job Level : Mid-senior Designation : Head of QA at DSwiss AG
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Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lina

Personality Compatibility


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