Lina Maria Duque Echeverri

Critic
DISC Type : C

Clan Lead Transacciones y Pasivo at Banco de Occidente

Colombia

Overview

Lina Maria is a financial services executive with over 27 years of experience in business development, strategic planning, and leading commercial teams. Currently the Clan Lead for Transactions and Liabilities at Banco de Occidente, she has held Vice President roles at Bancolombia and Bancoomeva. She holds an MBA from Western Illinois University.

She is passionate about leadership, building trust, and fostering a positive workplace culture, frequently celebrating her teams successes and her companys recognition as a great place to work. Her certification as an ontological coach suggests a deep interest in personal development, effective communication, and human potential.

Unique fact: She is a certified ontological coach, combining top-tier financial expertise with a dedicated focus on human-centric leadership.

Personality Overview

Objective Thinker

Precise

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Digital Transformation
Leads the strategy for digital channels and transactional banking at Banco de Occidente, leveraging her past experience managing technological transformation programs.
SME Banking
Possesses extensive senior leadership experience focused on the strategic and commercial management of the SME and retail banking segments in Colombia.
Leadership & Culture
Frequently posts about building trust and a positive team environment, and proudly shares her company's recognition as a "Best Place to Work".

Media Appearances

Lina has no verified media appearances

Work History

9-2023
Clan Lead Transacciones y Pasivo at Banco de Occidente
3-2017
Gerente División Pyme Masivo/ Canal Digital at Banco de Occidente
10-2015 - 5-2017
Miembro de Junta Directiva at Edatel
1-2016 - 12-2016
Vicepresidente de Crédito y Cartera at Bancoomeva
9-2013 - 8-2015
Vicepresidente Personas y Pymes Colombia at Bancolombia

Education

2000 - 2001
Master of Business Administration (MBA) from Western Illinois University
1996 - 1998
Especialista en Mercadeo from Universidad EAFIT

More Information

Social Presence :

Prographics :

Exp : 13 Location : Colombia Job Level : Mid-senior Designation : Clan Lead Transacciones y Pasivo at Banco de Occidente
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Insights For Selling To Lina Maria

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Tell them what ROI they can expect
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina Maria is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lina Maria

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lina Maria move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lina Maria take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lina Maria

Personality Compatibility


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