Lina Ribeiro in

Lina Ribeiro

Login to view DISC.
Dacia Brand Director | UK at Dacia
📍 United Kingdom

Lina Ribeiro is the Dacia Brand Director for the UK, appointed in early 2026. With over 20 years of experience at Renault Group, including as Head of Sales Operations, she is known for her consistent and inventive leadership style that has driven significant growth.

Lina is a vocal advocate for adventure and new experiences, connecting the Dacia brand with challenging expeditions and encouraging customers to find adventure anywhere, from a weekend escape to a history-making polar journey.

She was named one of the top 100 most influential women in the UK automotive industry by Autocar in 2024.

Read the full overview →
Experience
5 Years
Current Role
Dacia Brand Director | UK
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Lina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Login to view personality overview.
Priorities

Topics Lina cares about

Market Disruption
States that Dacia exists to "disrupt the status quo" and challenge conventions by delivering genuine value and affordability to customers.
Brand Growth
Tasked with shaping the next chapter of Dacia’s UK success and steering its commercial plans, long-term ambitions, and product evolution.
+4 more topics Login to view topics
Career

Work history

1-2026
Dacia Brand Director | UK
Dacia
4-2021 - 1-2026
Head of Sales Operations | UK
Renault Group
4-2020 - 4-2021
National Fleet Performance Manager | UK
Renault Group
In the press

Media appearances

Dacia appoints new UK Brand Director. Featured in Motor Trader
See now
Dacia's Success Story Continues With the Appointment of a New UK Brand Director. Featured in Automobile Magazine (Turkey)
+2 more appearances Login to view media
Education

Lina has no verified education history

Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

Login to view DISC.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Lina. Free, 10 seconds.