Lina Ribeiro

Observer
DISC Type : ic

Dacia Brand Director | UK at Dacia

United Kingdom

Overview

Lina Ribeiro is the Dacia Brand Director for the UK, appointed in early 2026. With over 20 years of experience at Renault Group, including as Head of Sales Operations, she is known for her consistent and inventive leadership style that has driven significant growth.

Lina is a vocal advocate for adventure and new experiences, connecting the Dacia brand with challenging expeditions and encouraging customers to find adventure anywhere, from a weekend escape to a history-making polar journey.

She was named one of the top 100 most influential women in the UK automotive industry by Autocar in 2024.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Market Disruption
States that Dacia exists to "disrupt the status quo" and challenge conventions by delivering genuine value and affordability to customers.
Brand Growth
Tasked with shaping the next chapter of Dacia’s UK success and steering its commercial plans, long-term ambitions, and product evolution.
Adventure & Exploration
Actively supports adventurers like 'Polar Preet' and promotes the idea that adventure is about finding new experiences everywhere, not just in far-off places.

Media Appearances

Dacia appoints new UK Brand Director. Featured in Motor Trader

See Now

Dacia's Success Story Continues With the Appointment of a New UK Brand Director. Featured in Automobile Magazine (Turkey)

See Now

Dacia names new UK brand director. Featured in Autocar

See Now

Work History

1-2026
Dacia Brand Director | UK at Dacia
4-2021 - 1-2026
Head of Sales Operations | UK at Renault Group
4-2020 - 4-2021
National Fleet Performance Manager | UK at Renault Group

Education

Lina has no verified education history

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Mid-senior Designation : Dacia Brand Director | UK at Dacia
URL has been copied!

Insights For Selling To Lina

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lina is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Lina

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Lina move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Lina take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Lina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.