Linda Bourennani

Examiner
DISC Type : cs

Global Marketing Director at Knight Therapeutics

Greater Montreal Metropolitan Area, Canada

Overview

Linda Bourennani is a Global Marketing Director at Knight Therapeutics with 17 years of experience launching innovative medicines in Neuroscience, Ophthalmology, and other fields. Educated at McGill University and Florida International University, her colleagues describe her as a highly motivated, intelligent, and result-oriented leader with a well-rounded commercial profile, spanning roles across Latin America, Canada, and Switzerland.

Outside of her professional roles, Linda is a passionate mentor for women and aspiring leaders. Her linguistic versatility is a key personal attribute, as she is fluent in six languages, which she uses to create meaningful connections. She also has an interest in continuous development, having completed certifications on learning techniques.

Unique fact: Linda is fluent in six different languages, enhancing her ability to connect with people across diverse global markets.

Personality Overview

Tough To Convince

Process Oriented

Unexpressive

They tend to be clear about their needs and limitations and are unlikely to promise too much.  Being observant comes to them naturally. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Pharma Marketing & Sales
Was a featured speaker at the recent "Future of Pharma Marketing & Sales Summit, " discussing how to align marketing and sales teams for commercial success.
Launching New Medicines
Her career is focused on successfully bringing breakthrough therapies to market in diverse areas like Neuroscience, Retina, and Respiratory medicine.
Mentorship for Women
Her professional headline highlights that she is a passionate mentor to women and aspiring leaders in the industry.

Media Appearances

Linda has no verified media appearances

Work History

7-2025
Global Marketing Director at Knight Therapeutics
1-2024
Marketing Director- Neuroscience at Paladin Pharma
10-2023
Marketing Director - Epilepsy at Paladin Pharma
7-2021 - 2-2023
Associate Sales Director- Retina at Novartis
7-2020 - 7-2021
Associate Director Of Sales - Xiidra (Dry Eye Disease) at Novartis

Education

Bachelor of Applied Science - BASc from McGill University
Master of Business Administration (M.B.A.) from Florida International University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Greater Montreal Metropolitan Area, Canada Job Level : Mid-senior Designation : Global Marketing Director at Knight Therapeutics
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Linda

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Linda take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Linda

Personality Compatibility


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