Linda D. Anderson, MBA

Commander
DISC Type : D

Director of Sales and Marketing at Aagard

Alexandria, Minnesota, United States

Overview

As Director of Sales and Marketing at Aagard, Linda leverages over nine years of leadership in brand strategy and CPG marketing. An MBA graduate from the Wisconsin School of Business, colleagues describe her as an energetic, encouraging, and bottom-line driven leader known for her integrity and strategic execution.

She was previously recognized with a company-wide Leadership Award, nominated by her team and ownership for demonstrating core values of trust and care.

Personality Overview

Impact-Driven

Candid & Clear

Strong-Willed

They are less concerned about the product and more about its potential impact.  They respond better to strong and respectful interactions. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Packaging Innovation
Her recent focus includes promoting purpose-built packaging machines and highlighting collaborative projects like developing plastic-free packaging for major brands like Energizer.
Strategic Brand Building
Has extensive experience leading company rebrands, developing brand strategy, and even ran her own strategic consultancy, Brand Edge Consulting.
Team Leadership
She emphasizes empowering teams and fostering a culture of integrity, and has received a leadership award based on nominations from her own team members.

Media Appearances

Linda has no verified media appearances

Work History

7-2024
Director of Sales and Marketing at Aagard
5-2019 - 7-2024
Marketing Manager at Aagard
1-2017 - 1-2023
President at Brand Edge Consulting, llc
12-2016
Marketing Strategist | Brand Builder | Business Leader at Driving Results through Insightful Marketing & Empowering Teams
6-2016 - 11-2016
Director of Product Marketing at Tastefully Simple

Education

MBA from Wisconsin School of Business
Bachelor’s Degree from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 28 Location : Alexandria, Minnesota, United States Job Level : Mid-senior Designation : Director of Sales and Marketing at Aagard
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Insights For Selling To Linda D.

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda D. is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Linda D.

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Linda D. move?

  • If convinced, they can reach decisions quite fast.
  • Can Linda D. take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Linda D.

Personality Compatibility


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