Linda McNair

Trailblazer
DISC Type : DI

Vice President Marketing at Bonsai Robotics

San Francisco Bay Area, United States

Overview

Linda McNair is the Vice President of Marketing at Bonsai Robotics, driving AI-first autonomy in agriculture. Her career spans startups and Fortune 500s like Adobe and Matterport, with expertise in brand narrative and go-to-market strategy. People who have worked with her describe her as a strategic leader and a superstar manager.

She is passionate about turning complex ideas into human-centric stories that inspire action and drive change. Her interests in the National FFA Organization and Western Growers reflect her professional focus on agriculture. Linda also supports social innovation, having consulted for a women-led firm dedicated to accelerating positive change.

She played a pivotal role in preparing Matterport for its IPO, successfully delivering a seamless Nasdaq listing day.

Personality Overview

Assertive

Informal

Values Relationships

They are more likely to accept new and exciting technologies.  If they come to believe in your value proposition, they will be your champion. They are not against taking risks and can make tough decisions when required.


Topics They Care About

AI in Agriculture
Currently leading marketing at a robotics company focused on bringing AI and vision-based autonomy to farms to help growers thrive.
Purposeful Storytelling
She describes her passion as crafting narratives that reveal an organization's true impact, fostering brand affinity and inspiring action.
Go-to-Market Strategy
Previously led the global go-to-market strategy for the Adobe Creative Campus program, empowering students with essential creative and AI skills.

Media Appearances

Linda has no verified media appearances

Work History

8-2025
Vice President Marketing at Bonsai Robotics
2-2024 - 8-2025
Head of Global GTM, Adobe Creative Campus at Adobe
2-2022 - 2-2024
Marketing Communications Consultant at Impact Collaborative
11-2020 - 2-2022
Senior Director, Communications & Customer Advocacy / Chief Storyteller at Matterport
9-2019 - 11-2020
Director, Communications & Content Marketing at Matterport

Education

BSC from Santa Clara University Leavey School of Business

More Information

Social Presence :

Prographics :

Exp : 25 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Vice President Marketing at Bonsai Robotics
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Linda

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Linda take some risk or not?

  • If necessary, they will be ready to take risks.

You And Linda

Personality Compatibility


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