Linda McWilliam

Enthusiast
DISC Type : i

Business Development Manager at PODSALESNZ

New Zealand

Overview

As the Founder of PODSALESNZ, Linda McWilliam leverages 35 years of experience to launch premium New Zealand brands into the U. S. retail market. Her expertise covers packaging, pricing, and promotion to ensure on-shelf success. She holds a BS from the University of La Verne.

Linda is passionate about culinary arts and community events, as shown by her enthusiastic participation in food-focused fundraisers that bring together top chefs, students, and quality beverage companies. She actively supports fellow entrepreneurs by sharing their successes and insights within her network.

She specializes in forging long-term partnerships, having worked with some client brands for over six years to establish their U. S. presence.

Personality Overview

Consensus Focused

Optimistic

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Launching NZ Brands
Her company, PODSALESNZ, is dedicated to helping premium New Zealand brands gain distribution and succeed in the United States retail market.
US Retail Strategy
Focuses on the key elements of retail success, including product packaging, price point, market positioning, and promotional strategies to ensure sales once on the shelf.
Premium Food Products
Has a history of working with premium and organic brands, including Mānuka honey and artisan vanilla, demonstrating a focus on high-quality consumer goods.

Media Appearances

Linda has no verified media appearances

Work History

1-2014
Business Development Manager at PODSALESNZ
1-2014 - 12-2020
Director Of Business Development at PODSALESNZ
12-2020 - 10-2022
Chief Product Discoverer at Love From New Zealand
10-2017 - 10-2022
Business Development at Three Peaks Manuka Honey
1-2011 - 10-2021
Director of Business Development USA at Heilala Vanilla

Education

1983 - 1985
BS from University of La Verne

More Information

Social Presence :

Prographics :

Exp : 11 Location : New Zealand Job Level : Middle Designation : Business Development Manager at PODSALESNZ
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Insights For Selling To Linda

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Linda is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Linda

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Linda move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Linda take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Linda

Personality Compatibility


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