Lindsay Green

Visionary
DISC Type : Ds

Chief Strategic Integration Officer at Extraco Banks

Waco Area, United States

Overview

Lindsay Green is a seasoned financial services executive with over two decades of experience in banking innovation, technology, and strategic marketing. As Chief Strategic Integration Officer at Extraco Banks and President of Extraco Consulting, she leads strategic initiatives and provides bank-to-bank consulting. People who have worked with her describe her as energetic, creative, and detail-oriented.

Drawing from her MBA and Lean Six Sigma Master Black Belt certification, Lindsay is also a faculty member at the Graduate School of Banking at the University of Wisconsin - Madison, where she teaches strategic marketing. Her recent focus includes completing The Leaders Roundtable program in 2024, showing a commitment to continuous leadership development.

Unique fact: Early in her career, Lindsay was part of a leadership team that successfully launched a de novo bank and guided its growth into a mature community institution.

Personality Overview

Fast But Thoughtful

Early Adopter

Goal-Oriented

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Bank-to-Bank Consulting
As President of Extraco Consulting, she specializes in providing detailed action plans and strategic guidance to advance other financial institutions across the country.
Digital Banking
Leads digital delivery channel development and has authored articles on using technology to enhance the universal banking experience for consumers.
Strategic Marketing
Teaches strategic marketing to banking professionals, focusing on acquisition strategies, digital communication, and integrating sales and marketing disciplines.

Media Appearances

The Latest Trends in Community Banking with Lindsay Green from Extraco Consulting. Featured in Community Banker Podcast (Libsyn)

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Lindsay Green – Profile. Featured in Extraco Consulting

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Meet Extraco Consulting (S1E19) – OmniTalk FI Podcast. Featured in NxtSoft Blog / OmniTalk FI Podcast

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Work History

12-2024
Chief Strategic Integration Officer at Extraco Banks
3-2024
Strategic Integration Executive at Extraco Banks
1-2023
Faculty, Main School - Marketing Section Sophmore Year at Graduate School of Banking at the University of Wisconsin - Madison
1-2019
Faculty, Strategic Marketing School at Graduate School of Banking at the University of Wisconsin - Madison
12-2018
President and Board of Director at Extraco Consulting

Education

2000 - 2004
BA from Texas A&M University
2005 - 2007
MBA from Sam Houston State University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Waco Area, United States Job Level : Leadership Designation : Chief Strategic Integration Officer at Extraco Banks
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Insights For Selling To Lindsay

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lindsay is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lindsay

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lindsay move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lindsay take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lindsay

Personality Compatibility


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