Head of Digital Channels Development, Denmark at If Insurance
📍 Copenhagen, Capital Region of Denmark, Denmark
Line Haaning is the Head of Digital Channels Development for Denmark at If Insurance, focusing on strategy, innovation, and marketing. An alumna of Copenhagen Business School, she has a strong background in driving digital transformation and customer experience from her time at Topdanmark. Colleagues describe her as optimistic, empathetic, and a structured team player.
She was involved in developing the ReSound Smart App, an application designed to give people with hearing loss more control and reduce the stigma associated with hearing aids.
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Experience
16 Years
Current Role
Head of Digital Channels Development, Denmark
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview
How Line shows up
Direct & Candid
Self-Confident
Challenger
They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.
Priorities
Topics Line cares about
Digital Transformation
Her career is focused on leading digital channel development and strategy, aiming to enhance customer engagement and streamline operations in the insurance sector.
Customer Experience
Previously held the title of Head of Customer Experience & Communication development, showing a dedicated focus on improving the end-to-end journey for customers.
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Career
Work history
7-2025
Head of Digital Channels Development, Denmark
If Insurance
11-2023 - 7-2025
Product Manager | Head of Customer Experience & Communication development
Topdanmark
11-2022 - 11-2023
Strategy Partner
Topdanmark
11-2021 - 10-2022
Senior Strategy & Innovation Consultant
Topdanmark
5-2020 - 10-2021
Front-End Innovation Operations Manager
GN Group
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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