Lionel Prouve

Trailblazer
DISC Type : DI

Chief Digital & Information Officer - 1UL Europe at Unilever

Chester, England, United Kingdom

Overview

Lionel is the Chief Digital & Information Officer for Europe at Unilever, where he has driven tech innovation for over 20 years. He specializes in delivering impactful tech and data solutions, leveraging cloud and analytics to fuel business growth. Colleagues praise his exceptional leadership and articulate approach to complex challenges.

Outside of his corporate role, Lionel is deeply engaged in his community, serving as a local community councillor. He is also a passionate and active participant in the dog show world, where he is known as a breeder, committee member for breed societies, and an official judge.

Unique fact: Lionel is an officially recognized Kennel Club judge for various dog breeds, a unique expertise for a senior tech executive.

Personality Overview

Persuasive

Informal

Achievement-Oriented

They prefer to ensure that they are in control of the situation.  A combination of speed and relationship gets the best response from them. They will bat for you if they come to believe in you.

Topics They Care About

AI-Driven Transformation
He leads the development of AI-powered auto-replenishment for over 100, 000 assets, a key part of Unilever's digital transformation strategy.
B2B Customer Experience
He is focused on rolling out extended B2B solutions to enhance the point-of-sale experience and drive revenue growth for partners.
Corporate Sustainability
He has noted his pride in Unilever's sustainability record and believes in decoupling business growth from environmental impact.

Media Appearances

Lionel has no verified media appearances

Work History

7-2025
Chief Digital & Information Officer - 1UL Europe at Unilever
1-2025 - 7-2025
Customer Lead Digital Business Partner - Personal Care Europe at Unilever
7-2023 - 1-2025
Senior Tech Lead - Global Ice Cream & Category Management at Unilever
IT Excellence Project Leader at Unilever

Education

Education details unavailable from Econsultancy
1995 - 1998
Logistics from Centrale Lille

More Information

Social Presence :

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Exp : 2 Location : Chester, England, United Kingdom Job Level : Leadership Designation : Chief Digital & Information Officer - 1UL Europe at Unilever
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Insights For Selling To Lionel

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lionel is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lionel

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lionel move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lionel take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lionel

Personality Compatibility


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