Mahua Das

Captain
DISC Type : DS

B2B Positioning & Content Strategy Consultant | BrandOrbitX at BrandOrbitX

Pune, Maharashtra, India

Overview

Mahua Das is a B2B Positioning and Content Strategy Consultant at BrandOrbitX, with 18 years of experience helping companies drive revenue growth. Holding two Masters degrees and certifications in AI, colleagues describe her as a strategic, intense, and collaborative leader who excels at clarifying brand messaging.

She believes the biggest barrier to growth is the disconnect between positioning and sales, where unclear messaging leads to losing deals against weaker competitors.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

B2B Positioning
Helps companies clarify their unique value to stop losing deals to competitors with weaker products but stronger positioning.
Content Strategy
Focuses on creating positioning-driven content and leveraging SEO to drive pipeline and revenue growth for B2B brands.
Sales Messaging
Analyzes why sales teams often ignore company positioning and how to create credible messaging that reps feel confident using.

Media Appearances

Mahua has no verified media appearances

Work History

8-2025
B2B Positioning & Content Strategy Consultant | BrandOrbitX at BrandOrbitX
5-2023 - 7-2025
Head of Marketing at Celoxis
5-2023 - 7-2025
Head of Marketing at Tuskr
10-2019 - 9-2023
Head Of Marketing at Softlink Global Pvt. Ltd
10-2019 - 9-2023
Head Of Marketing at Softlink Global Pvt. Ltd

Education

Master's degree from Master School of Management
Master's degree from Calcutta University, Kolkata

More Information

Social Presence :

Prographics :

Exp : 9 Location : Pune, Maharashtra, India Job Level : Middle Designation : B2B Positioning & Content Strategy Consultant | BrandOrbitX at BrandOrbitX
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Insights For Selling To Mahua

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mahua is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mahua

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mahua move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mahua take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mahua

Personality Compatibility


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