Lisa Avery

Enthusiast
DISC Type : i

Director of Customer Success EMEA at Zitcha

Reigate, England, United Kingdom

Overview

Lisa is the Director of Customer Success EMEA at Zitcha, specializing in developing productive customer relationships across retail, travel, and financial services. An expert in retail media, she champions a unified, shopper-first strategy. People who have worked with her describe her as dedicated, client-focused, and passionate.

Outside of her professional life, Lisa values a healthy work-life balance, guided by the mantra "work to live, dont live to work. " She is a supportive family member and previously took a career break for full-time parenting, a fact she includes in her professional journey.

She recently used her professional network to promote her sister-in-laws debut novel.

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Omnichannel Strategy
Leads industry discussions on breaking down channel silos in retail media to create a unified, shopper-first experience that drives better business outcomes.
Retail Media Evolution
Actively shaping the future of retail media by focusing on its ability to drive real business impact beyond just selling ads, as evidenced by her recent industry talks.
Customer-First Culture
Her career is centered on building and leading teams that put the customer at the heart of the business to drive retention and generate new revenue.

Media Appearances

Lisa has no verified media appearances

Work History

10-2024
Director of Customer Success EMEA at Zitcha
1-2024 - 10-2024
Full-time parenting at Career Break
5-2020 - 1-2024
Senior Director of Customer Success and Global Strategic Consulting at Monetate
8-2015 - 5-2020
Director of Client Services EMEA at Monetate
11-2014 - 8-2015
Head of Strategic Accounts at Monetate

Education

2004 - 2007
History from University of Leicester
1997 - 2004
Education details unavailable from The Ashcombe School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Reigate, England, United Kingdom Job Level : Mid-senior Designation : Director of Customer Success EMEA at Zitcha
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Compliment them about their personality if you get a chance
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Lisa

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Lisa take some risk or not?

  • They can take some low-probability risks if needed.

You And Lisa

Personality Compatibility


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