Lisa Barnes

Examiner
DISC Type : cs

Vice President of Marketing Operations at Central Garden & Pet

Greater Fayetteville, AR Area, United States

Overview

Lisa has no verified overview

Personality Overview

Status Quo Seeker

Overcautious

Late Adopter

They are thorough and always follow a systematic approach.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

11-2025
Vice President of Marketing Operations at Central Garden & Pet
1-2023 - 11-2025
Sr. Director of Customer Marketing at Central Garden & Pet
11-2018 - 12-2022
Director of Customer Marketing at Central Garden & Pet
11-2009 - 7-2013
Sr. Shopper Marketing Manager - Walmart/Sam's Club at The Dannon Company
8-2005 - 11-2009
Sr. Shopper Marketing Manager - Walmart/Sam's Club at Levi Strauss & Co

Education

1995 - 2001
BSBA from University of Arkansas

More Information

Social Presence :

Prographics :

Exp : 17 Location : Greater Fayetteville, AR Area, United States Job Level : Senior Designation : Vice President of Marketing Operations at Central Garden & Pet
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lisa

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Lisa take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Lisa

Personality Compatibility


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