Lisa Brack

Critic
DISC Type : C

Senior Implementation Specialist at Brookes Publishing Company

Easton, Maryland, United States

Overview

Lisa is a Senior Implementation Specialist with 14 years of experience, holding a PMP certification. Her career spans from K-12 education and disability advocacy to her current technical role at Brookes Publishing. She recently earned certifications in the practical application of Generative AI for project managers, demonstrating a commitment to adopting new technologies.

Outside of her professional life, Lisa is a proponent of healthy living, believing that eating better leads to a happier and more productive life in all aspects, including work. She enjoys learning new things, thrives on challenges, and performs well under pressure.

She is a two-time winner of her companys Ugly Christmas Sweater Contest.

Personality Overview

Objective Thinker

Critic

Precise

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Generative AI in PM
Her recent certifications in "Generative AI Overview" and "Practical Application of Gen AI" for project managers show a proactive interest in emerging AI technologies.
Client Onboarding
As a Senior Implementation Specialist, she is the primary point of contact for clients from acquisition through the entire onboarding and training process.
Disability Accessibility
Previously worked at the MD Department of Disabilities, where she focused on web content and ensuring adherence to Section 508 accessibility requirements.

Media Appearances

Lisa has no verified media appearances

Work History

12-2008
Senior Implementation Specialist at Brookes Publishing Company
11-2006 - 12-2008
Web Content Manager / Constituent Services Specialist at MD Department of Disabilities
8-2005 - 7-2006
7th Grade Math Teacher at Dorchester County Public Schools
11-2002 - 7-2005
Disability Program Navigator at Delaware Workforce Investment Board
2000 - 2003
Vocational Services Consultant at M Hayes and Associates, LLC

Education

1997 - 1999
Bachelor's degree from University of Maryland Eastern Shore
2005 - 2005
Certification from Chesapeake College

More Information

Social Presence :

Prographics :

Exp : 25 Location : Easton, Maryland, United States Job Level : Junior Designation : Senior Implementation Specialist at Brookes Publishing Company
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Lisa

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lisa take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lisa

Personality Compatibility


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