Lisa Branson

Visionary
DISC Type : Ds

Director Marketing Communications at FranklinCovey

Arvada, Colorado, United States

Overview

Lisa has no verified overview

Personality Overview

Risk Tolerant

Big Vision Person

Objective Evaluator

Reading between the lines and seeing beyond your words comes naturally to them.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

2-2025
Director Marketing Communications at FranklinCovey
6-2022 - 6-2024
Global Brand Marketing Director , Agave Portfolio at Stoli® Group
6-2021 - 6-2022
Sr. Global Brand Manager & Business Intelligence at Campari Group
1-2021 - 6-2022
Marketing Consultant at Branson Consulting
4-2019 - 11-2020
Director of Brand Marketing at Transamerica

Education

Masters of Science M.S. from University of Colorado Denver
Bachelor of Arts - BA from Hamline University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Arvada, Colorado, United States Job Level : Mid-senior Designation : Director Marketing Communications at FranklinCovey
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Let them know of potential risks but suggest mitigation methods alongside
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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