Lisa Brekke

Questioner
DISC Type : c

Account Manager at CORUS Entertainment

Greater Edmonton Metropolitan Area, Canada

Overview

Lisa Brekke is an experienced Account Manager at Corus Entertainment, leveraging her marketing background from NAIT to develop multi-platform advertising solutions. With past experience at K97, she excels in helping businesses grow their brand presence across radio, TV, and digital media in the Edmonton area.

Lisa is a supportive parent who takes pride in the accomplishments of young people within her community. She publicly celebrates milestones, such as her daughters best friend being recognized by CPA, showing a strong connection to her local network.

She is actively involved in the local business scene, personally promoting entrepreneurship events like IGNITE EDMONTON.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Local Business Growth
As an Account Manager, she focuses on helping local Edmonton businesses grow and actively promotes events geared towards entrepreneurs.
Multi-platform Advertising
Her role at Corus Entertainment involves creating comprehensive advertising solutions for clients that span across radio, television, and digital platforms.
Radio Marketing
Her previous role as an Account Manager at the rock radio station K97 gives her specific expertise in the power of radio advertising.

Media Appearances

Lisa has no verified media appearances

Work History

1-1991
Account Manager at CORUS Entertainment
3-1989 - 1-1991
Account Manager at K97

Education

1984 - 1986
Marketing Diploma from NAIT (Northern Alberta Institute of Technology)
1981 - 1984
Education details unavailable from Parkland Composite High School

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Edmonton Metropolitan Area, Canada Job Level : Middle Designation : Account Manager at CORUS Entertainment
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Lisa

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Lisa take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Lisa

Personality Compatibility


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