Lisa Catron, CTIS, CSTP, CTTP

Examiner
DISC Type : sc

Vice President of Global Travel Trade at Memphis Tourism

Memphis, Tennessee, United States

Overview

Lisa has no verified overview

Personality Overview

Overcautious

Tough To Convince

Unexpressive

The only way to convince them is by showing them examples and ample proof.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

12-2001
Vice President of Global Travel Trade at Memphis Tourism
3-1998 - 12-2001
Director of Sales and Assoc. Director of Sales at Holiday Inn & LaQuinta Inn & Suites
10-1989 - 3-2000
General Manager & Director of Sales, Sales Manager, Sales Coordinator at Omni Hotel, Adam's Mark, AmeriSuites, Howard Johnson and LaQuinta Inn & Suites

Education

Education details unavailable from University of Memphis

More Information

Social Presence :

Prographics :

Exp : 36 Location : Memphis, Tennessee, United States Job Level : Senior Designation : Vice President of Global Travel Trade at Memphis Tourism
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Lisa

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Lisa take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Lisa

Personality Compatibility


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