Lisa Cluer

Doer
DISC Type : ds

Founder & Managing Director at Inside Out Contracts Ltd

London, England, United Kingdom

Overview

Lisa Cluer is the Founder and Managing Director of Inside Out Contracts, a leading UK B2B furniture company. With a background in interior design and as an alumna of the Goldman Sachs 10, 000 Small Businesses programme, she has a demonstrated history of international sales, business development, and team leadership.

Lisa is deeply passionate about purposeful and sustainable design, championing British manufacturing and staying at the forefront of global furniture trends. As a female founder in a traditionally male-dominated industry, she hopes her success can inspire other women to pursue their ambitions fearlessly and lead with confidence.

She is a proud winner of The King’s Award for Enterprise: International Trade 2025, and met with King Charles III at a Royal Reception at Windsor Castle.

Personality Overview

Results Focused

Fast-paced

Long-term Focused

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

International Trade
Her company recently won The King's Award for Enterprise in International Trade, a significant milestone she is very proud of.
Supporting British Design
She is a vocal advocate for supporting UK manufacturing, viewing it not just as a supply chain but as a core design culture.
Women in Business
As a female founder, she is passionate about seeing more women lead in the design and manufacturing industries and hopes her journey inspires others.

Media Appearances

Lisa has no verified media appearances

Work History

1-1999
Founder & Managing Director at Inside Out Contracts Ltd
Consultant at Furnitubes International Ltd
Interior Designer at Sofa Workshop Ltd

Education

2018 - 2018
Business Administration and Management from Goldman Sachs 10,000 Small Business Programme
1988 - 1990
Education details unavailable from College for The Distributive Trades, London

More Information

Social Presence :

Prographics :

Exp : 27 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & Managing Director at Inside Out Contracts Ltd
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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