Lisa Coleman

Commander
DISC Type : D

Sr. Director, Demand Generation at RSM US LLP

Royal Oak, Michigan, United States

Overview

Lisa has no verified overview

Personality Overview

Candid & Clear

Very Quick

Impact-Driven

They respond well to strong and respectful communication.  They are not always relationship oriented. More than the product, they care about the impact of the product.

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

5-2024
Sr. Director, Demand Generation at RSM US LLP
1-2023
Marketing at CodeSession
3-2023 - 1-2024
Vice President Marketing at Groopit
1-2020 - 3-2023
Director, Digital Marketing at GuideWell
8-2015 - 1-2020
Global Digital Marketing & Innovation at Citi

Education

2000 - 2004
B.A from Boston College
2014 - 2017
Master of Business Administration (M.B.A.) from University of North Florida

More Information

Social Presence :

Prographics :

Exp : 14 Location : Royal Oak, Michigan, United States Job Level : Senior Designation : Sr. Director, Demand Generation at RSM US LLP
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lisa

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lisa take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lisa

Personality Compatibility


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