Lisa Gavoni

Doer
DISC Type : ds

President at TapTunes™

Nashville Metropolitan Area, United States

Overview

As President of TapTunes™, Lisa Gavoni is focused on music technology that empowers artists with ownership and direct fan connections. Before TapTunes™, she co-founded Brand O Guitar Company, creating custom promotional guitars for major brands. People who have worked with her describe her as an incredible and communicative partner who delivers high-quality products.

Lisa is a lifelong music professional and songwriter, collaborating with her husband under the name Wolf Jackson. Having worked in artist development and music publishing since the 1990s, she has a deep history in the industry. She recently relocated to the Nashville area to be more connected to the music community.

She and her husband once received their first call for Brand O Guitar from a Coca-Cola ad representative who saw a mockup and wanted to buy one immediately.

Personality Overview

Strategic Planner

Long-term Focused

Deliberate Doer

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Artist Empowerment
Her career is focused on creating new revenue streams and opportunities for artists to own their work and connect directly with fans, ensuring they receive more value.
Physical Music Media
She champions the return of tangible music formats, believing in the value of collectibles that create a lasting, intentional experience for fans beyond digital streams.
Direct-to-Fan Models
Advocates for artists utilizing their own online stores and owned infrastructure to control margins and build direct customer relationships, bypassing industry algorithms.

Media Appearances

Lisa has no verified media appearances

Work History

1-2023
President at TapTunes™
6-2007 - 9-2025
VP/Owner at Brand O' Guitar Company

Education

Lisa has no verified education history

More Information

Social Presence :

Prographics :

Exp : 18 Location : Nashville Metropolitan Area, United States Job Level : N/A Designation : President at TapTunes™
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Lisa

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Lisa take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Lisa

Personality Compatibility


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