Lisa Goody in

Lisa Goody

Associate Director, Brand Marketing Europe at Free People
📍 United Kingdom

Lisa Goody is a seasoned marketing professional with a strong background in public relations and brand management within the fashion industry. She has progressed through roles at Arcadia Group and House of Fraser to her current position as Associate Director of Brand Marketing for Europe at Free People. She holds a bachelors degree from the University for the Creative Arts.

Outside of her corporate roles, Lisa has a deep appreciation for fashion, which she has cultivated since childhood. She enjoys the creative aspects of her work, including producing imagery and content that aligns with a brands signature style while adding a local, British twist. She is also a dog owner, with a beagle named Belle.

She was once the youngest Avon lady in the country.

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Experience
17 Years
Current Role
Associate Director, Brand Marketing Europe
Job Level
Mid-senior
Location
United Kingdom
Personality Overview
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Priorities

Topics Lisa cares about

Brand Marketing
As the Associate Director of Brand Marketing for Europe at Free People, she leads brand initiatives and strategy across the region.
Influencer Strategy
She has stated that Klarna's Creator Platform is an integral part of Free People's in-house influencer strategy, helping to monitor campaign performance.
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Career

Work history

3-2023
Associate Director, Brand Marketing Europe
Free People
4-2019
Senior Brand Marketing Manager, Europe
Free People
4-2014 - 4-2019
UK PR and Marketing Manager
Free People
1-2011 - 4-2015
Senior Press Officer
Arcadia Group Ltd
8-2009 - 1-2011
Senior PR Assistant
House of Fraser
In the press

Media appearances

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Education
9-2004 - 6-2007
Bachelor's degree
University for the Creative Arts
Social presence
in

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