Lisa Gritzner

Observer
DISC Type : ic

Partner at California Strategies

Westlake Village, California, United States

Overview

Lisa Gritzner is a Partner at California Strategies with over 20 years of experience in government and public affairs. Educated at California State University-Sacramento, she specializes in land use, transportation, and large-scale development projects, having worked on the modernization of LAX and the SoFi Stadium project.

Demonstrating a strong commitment to her community, Lisa serves on the boards of the Los Angeles Area Chamber of Commerce and the LA Business Council. Her work frequently involves engaging with diverse communities on complex public policy issues.

Lisa was named one of the "Top 75 Most Influential" people in Los Angeles by the Los Angeles Business Journal.

Personality Overview

Curious

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Infrastructure Development
She possesses extensive experience with major infrastructure projects, including the modernization of Los Angeles International Airport (LAX) and the development of SoFi Stadium.
Government Relations
Specializes in navigating local and state government policies and procedures, with past roles including Chief of Staff for a Los Angeles City Council member.
Strategic Communications
As the founder of her own public affairs firm, she is an expert in crisis communications, media relations, and shaping public policy narratives.

Media Appearances

Lisa has no verified media appearances

Work History

8-2023
Partner at California Strategies
4-2017
Founder and CEO at LG Strategies
1-2017 - 3-2017
Managing Director, State and Local Government Affairs at American Airlines
11-2004 - 12-2016
President at Cerrell Associates, Inc.
Chief of Staff, Cindy Miscikowski at City of Los Angeles

Education

1989 - 1993
Government from California State University-Sacramento
2004 - 2004
Executive Program from Harvard Kennedy School

More Information

Social Presence :

Prographics :

Exp : 20 Location : Westlake Village, California, United States Job Level : Leadership Designation : Partner at California Strategies
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Invite them for a social do but don’t rely solely on the relationship
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Lisa

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They like to analyze well and then make their decisions.
  • Can Lisa take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Lisa

Personality Compatibility


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