Lisa Kuo

Evaluator
DISC Type : CDS

Director of Business Development at Rocket Lab

Los Angeles Metropolitan Area, United States

Overview

Lisa Kuo is the Director of Business Development at Rocket Lab, leveraging over 20 years of experience in the satellite and space technology sectors. She specializes in go-to-market strategy, strategic partnerships, and technical sales. Lisa holds Master of Science degrees from both the University of Southern California and UC Irvine.

Lisa is a self-described space enthusiast whose passion extends beyond her professional roles. Her creative and engaging communication style, referencing "Space Jedis" and "mystical sessions, " reflects a deep personal excitement for the future of space exploration and connectivity. This enthusiasm drives her work in developing innovative new technologies.

She is a co-inventor on a patent for a method of locating signal interference using a single satellite, showcasing her deep technical expertise in satellite geolocation.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Satellite Communications
Her entire career, including roles at Rocket Lab, Panasonic, and Thales, has focused on advancing satellite communication technology and in-flight connectivity.
Deep Space Exploration
Expressed immense pride and personal connection to Rocket Lab's deep space missions, specifically the Escapade satellites heading to Mars.
Tech Go-to-Market
She has a proven track record of developing and executing go-to-market strategies for new space technologies at multiple companies, including The Aerospace Corporation.

Media Appearances

Lisa has no verified media appearances

Work History

11-2024
Director of Business Development at Rocket Lab
8-2021 - 11-2024
Vice President Of Strategic Sales at Ramon.Space
2-2019 - 8-2021
Director of Connectivity Technical Sales at Panasonic Avionics Corporation
8-2018 - 1-2019
Director of Technical Sales at Thales InFlyt Experience
8-2016 - 8-2018
Head of Commercial Programs at The Aerospace Corporation

Education

1997 - 1999
Master of Science (M.S.) from University of Southern California
1993 - 1995
Master's degree from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 9 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Business Development at Rocket Lab
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Lisa

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Lisa take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Lisa

Personality Compatibility


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