Lisa Mulas

Energizer
DISC Type : I

Global Brand Director at Western Union

London, England, United Kingdom

Overview

Lisa is a customer-focused brand marketing leader with extensive experience at major global companies including Western Union, Vodafone, and eBay. She specializes in brand strategy, omnichannel integration, and building high-performing teams. Colleagues have described her as highly efficient and an excellent professional.

Outside of her corporate role, Lisa is passionate about animal welfare and is a vocal advocate for stopping animal cruelty. She also believes strongly in the power of daily humor, viewing it as a critical tool for navigating challenges and fostering a positive environment in her personal and professional life.

Her former university lecturer was so impressed with her performance as a student that they later recruited her for a role.

Personality Overview

Believer

Enthusiastic

Big Picture Person

They are really good at seeing what the long-term impacts of their decisions could be.  They are always positive and upbeat, so take their promises with a pinch of salt. They are friendly, approachable and love to make new connections.

Topics They Care About

Global Brand Strategy
As Global Brand Director at Western Union, with previous senior brand roles at Vodafone and eBay, she has deep expertise in managing and growing brands across international markets.
Omnichannel Marketing
Her professional profile highlights omnichannel integration as a core strength, showing her focus on creating seamless brand experiences across digital and non-digital platforms.
Team Leadership
She emphasizes building high-performing teams as a core skill, and a recommendation praises her ability to contribute significantly to the overall team success.

Media Appearances

Lisa has no verified media appearances

Work History

7-2021
Global Brand Director at Western Union
8-2017 - 7-2021
Head Of Brand at Aviva
9-2015 - 5-2017
Senior Global Brand Marcomms Manager at Vodafone
12-2012 - 8-2015
Senior Brand & Strategic Marketing Manager at eBay Inc
3-2012 - 12-2012
Digital Marketing Manager at eBay Inc

Education

2-2021 - 2-2021
Education details unavailable from TV Masters from Thinkbox
2020 - 2020
Brand Management from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Brand Director at Western Union
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Do some small talk, ask them how things are going on their side
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Lisa

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Lisa take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Lisa

Personality Compatibility


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