Lisa Pelish is a marketing executive and consultant with deep expertise in digital strategy, recruitment marketing, and demand generation, particularly within the BPO and staffing industries. Colleagues praise her as a creative, strategic, and results-oriented leader who excels at using data to demonstrate ROI. She holds a BA from Florida Atlantic University and an MS from Florida International University.
Lisa co-founded Massive Impressions Online Marketing, a digital marketing agency based in Boca Raton, Florida. Her professional interests include the gig economy and work-from-home trends, which she has discussed as a podcast guest. She also shows a keen interest in technological history and innovation, particularly within her local Florida community.
Unique fact: Lisa won a "Best Mobile Campaign" award for a recruitment marketing initiative that outperformed major brands like Papa Johns.
Read the full overview →They prefer to ensure that they are in control of the situation. They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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