Lisa Pelish

Trailblazer
DISC Type : DI

Managing Partner and Digital Marketing Consultant at Massive Impressions Online Marketing

Boca Raton, Florida, United States

Overview

Lisa Pelish is a marketing executive and consultant with deep expertise in digital strategy, recruitment marketing, and demand generation, particularly within the BPO and staffing industries. Colleagues praise her as a creative, strategic, and results-oriented leader who excels at using data to demonstrate ROI. She holds a BA from Florida Atlantic University and an MS from Florida International University.

Lisa co-founded Massive Impressions Online Marketing, a digital marketing agency based in Boca Raton, Florida. Her professional interests include the gig economy and work-from-home trends, which she has discussed as a podcast guest. She also shows a keen interest in technological history and innovation, particularly within her local Florida community.

Unique fact: Lisa won a "Best Mobile Campaign" award for a recruitment marketing initiative that outperformed major brands like Papa Johns.

Personality Overview

Persuasive

Informal

Assertive

They prefer to ensure that they are in control of the situation.  They are more likely to accept new and exciting technologies. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Recruitment Marketing
Has extensive experience developing marketing strategies for the staffing, BPO, and call center industries, with a focus on work-from-home and gig economy marketplaces.
Gig Economy
Fueled the rapid growth of a large gig economy outsourcing provider (Arise) and has spoken on podcasts about lifestyle entrepreneurship and work-from-home trends.
Data-Driven ROI
Emphasizes using data to make decisions, demonstrate ROI, and build marketing operations based on data-driven best practices throughout her career.

Media Appearances

Lisa has no verified media appearances

Work History

10-2021
Managing Partner and Digital Marketing Consultant at Massive Impressions Online Marketing
10-2021 - 9-2022
Digital Marketing Consultant at EmployBridge
3-2020 - 8-2021
Vice President Marketing at Arise Virtual Solutions Inc.
6-2018 - 3-2020
Senior Director of Global Marketing (B2B / Corporate Marketing) at Arise Virtual Solutions Inc.
8-2014 - 6-2018
Director, Digital Marketing & Demand Generation at Arise Virtual Solutions Inc.

Education

Bachelor of Arts - BA from Florida Atlantic University
Master of Science - MS from Florida International University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Boca Raton, Florida, United States Job Level : Senior Designation : Managing Partner and Digital Marketing Consultant at Massive Impressions Online Marketing
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Talk about yourself and some of your achievements at the start of the conversation
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Lisa

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Lisa take some risk or not?

  • If necessary, they will be ready to take risks.

You And Lisa

Personality Compatibility


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