Lisa (Podhayny) Melvin

Pioneer
DISC Type : sid

Senior Director & Head of Consumer Marketing at Collegium Pharmaceutical, Inc.

New York City Metropolitan Area, United States

Overview

Lisa has no verified overview

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Lisa has no verified topics they care about

Media Appearances

Lisa has no verified media appearances

Work History

9-2024
Senior Director & Head of Consumer Marketing at Collegium Pharmaceutical, Inc.
2-2023 - 9-2024
Senior Director, Marketing at Collegium Pharmaceutical, Inc.
3-2022 - 2-2023
Director, Portfolio Marketing at Collegium Pharmaceutical, Inc.
1-2021 - 3-2022
Director, Marketing, PR & Corporate Communications at BioDelivery Sciences International
11-2019 - 12-2020
Senior Manager, Brand Marketing at Amgen

Education

B.A. from Brandeis University
MBA from Rutgers University–Newark

More Information

Social Presence :

Prographics :

Exp : 12 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director & Head of Consumer Marketing at Collegium Pharmaceutical, Inc.
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


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