Lisa R. in

Lisa R.

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Founder and Fractional Product Marketing Leader at DigiCMO Collaborative
📍 Dallas-Fort Worth Metroplex, United States

Lisa is a senior B2B SaaS marketing leader with over 15 years of experience, specializing in the health tech and fintech sectors. As the Founder of DigiCMO Collaborative, she focuses on go-to-market strategy, product marketing, and sales enablement. Colleagues describe her as an outstanding, dedicated, and approachable leader who excels at turning complex ideas into actionable plans.

She holds a Bachelor of Science from Iona University and has earned certifications in Advanced Portfolio Marketing and Digital Marketing Strategy.

Unique fact: Lisa believes 2026 is the year of "AI accountability, " predicting that companies will lose billions due to ungoverned generative AI in marketing and sales.

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Experience
6 Years
Current Role
Founder and Fractional Product Marketing Leader
Job Level
Leadership
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Lisa shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

Health Tech GTM
Believes go-to-market strategy in health tech is at an inflection point, driven by shifting buyer expectations and the operational use of AI.
AI Accountability
Expresses concern about the financial risks of ungoverned generative AI, emphasizing the need for accountability in its business application.
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Career

Work history

6-2023
Founder and Fractional Product Marketing Leader
DigiCMO Collaborative
7-2024
Director Product Marketing - Emerging Products (GTM, Sales Enablement, Content)
HealthEquity
1-2023
Member
GTM Alliance
1-2020
Product Marketing Pro Plus Member
Product Marketing Alliance
4-2022 - 6-2023
Senior Director, Marketing
Milliman MedInsight
In the press

Media appearances

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Education
Bachelor of Science (B.S.)
Iona University
Master Certificate
University of California, San Francisco
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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