Airon White

Commander
DISC Type : D

Senior Product Marketing Manager at Procore Technologies

Austin, Texas Metropolitan Area, United States

Overview

Airon is a product marketing leader at Procore Technologies, specializing in translating product vision into effective go-to-market strategies. With experience leading global teams at companies like BigCommerce, she excels in strategic planning and complex launches. She holds a Certified Scrum Product Owner (CSPO) certification.

Outside of her tech career, Airon is a certified CrossFit L1-Coach, focused on tailoring fitness and nutrition programming for individuals of all athletic levels. She also volunteers in her community, recently speaking to high school students about technology in the construction industry.

She believes that asking questions, thinking big, and dreaming bigger are the keys to true innovation.

Personality Overview

Risk-Taker

Impact-Driven

Strong-Willed

They take a lot of pride in personal achievements.  More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Go-to-Market Strategy
Her core expertise involves building GTM strategies from the ground up to drive lead generation, pipeline growth, and successful product launches.
Construction Technology
Currently working in product marketing at Procore, she is an evangelist for how technology supports and enhances the construction industry.
Mentorship & Leadership
She has a passion for building and cultivating dynamic, high-performing teams with unique backgrounds, having led them at both BigCommerce and LINQ.

Media Appearances

Airon has no verified media appearances

Work History

4-2025
Senior Product Marketing Manager at Procore Technologies
6-2024 - 2-2025
Senior Product Marketing Manager at LINQ
9-2021 - 6-2024
Senior Manager, Product Marketing and Competitive Intelligence at BigCommerce
7-2019 - 9-2021
Product Marketing Manager at BigCommerce
2-2014 - 3-2020
Crossfit L1-Coach at Heroes Crossfit

Education

Bachelor of Applied Science (B.A.Sc.) from Park University
Microcomputer Technology from Western Technical College

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas Metropolitan Area, United States Job Level : Middle Designation : Senior Product Marketing Manager at Procore Technologies
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Insights For Selling To Airon

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Airon is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Airon

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Airon move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Airon take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Airon

Personality Compatibility


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