Lisa Small

Pioneer
DISC Type : sid

Freelance Digital & Ecommerce Consultant at www.lisasmall.co.uk

United Kingdom

Overview

Lisa is an award-winning Freelance Ecommerce Consultant with a history of leading ecommerce for major brands like Pukka Pads and Hackett London. She specializes in strategy, digital marketing, and conversion rate optimization to maximize ROI. Colleagues describe her as knowledgeable, driven, commercial, and a supportive leader.

Outside of her consulting work, Lisa is passionate about maintaining a healthy work-life balance, a key reason she pursued a freelance career. She also dedicates time to mentoring the next generation, giving guest lectures on ecommerce and digital marketing at universities like Bournemouth University.

In her very first year as a freelance consultant, she won the Ecommerce Rising Star 2025 award.

Personality Overview

Decisive But Friendly

Driven But Considerate

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Ecommerce Growth
Her career is dedicated to helping pure-play and multichannel brands grow online, focusing on data-driven decisions to increase conversion rates and ROI.
Digital Optimisation
As a consultant, she focuses on improving user experience (UX) and conversion rates (CRO) to help businesses maximize their online performance.
Data-Driven Strategy
She emphasizes using trading data and analytics to make informed decisions and even gave a university lecture on the importance of data in ecommerce.

Media Appearances

Lisa has no verified media appearances

Work History

10-2024
Freelance Digital & Ecommerce Consultant at www.lisasmall.co.uk
3-2024 - 11-2024
Head of Ecommerce at Pukka Pads 2000 Ltd.
1-2023 - 2-2024
Head of Ecommerce at Cuckooland.com
7-2016 - 9-2020
Head of Online at Hackett London
7-2015 - 7-2016
Head of Ecommerce at Austin Reed Group

Education

2004 - 2007
BA from Nottingham Trent University

More Information

Social Presence :

Prographics :

Exp : 17 Location : United Kingdom Job Level : Mid-senior Designation : Freelance Digital & Ecommerce Consultant at www.lisasmall.co.uk
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Lisa

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are generally fast movers and can take quick decisions
  • Can Lisa take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Lisa

Personality Compatibility


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