Lisa Small in

Lisa Small

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Freelance Digital & Ecommerce Consultant at www.lisasmall.co.uk
📍 United Kingdom

Lisa is an award-winning Freelance Ecommerce Consultant with a history of leading ecommerce for major brands like Pukka Pads and Hackett London. She specializes in strategy, digital marketing, and conversion rate optimization to maximize ROI. Colleagues describe her as knowledgeable, driven, commercial, and a supportive leader.

Outside of her consulting work, Lisa is passionate about maintaining a healthy work-life balance, a key reason she pursued a freelance career. She also dedicates time to mentoring the next generation, giving guest lectures on ecommerce and digital marketing at universities like Bournemouth University.

In her very first year as a freelance consultant, she won the Ecommerce Rising Star 2025 award.

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Experience
17 Years
Current Role
Freelance Digital & Ecommerce Consultant
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Lisa cares about

Ecommerce Growth
Her career is dedicated to helping pure-play and multichannel brands grow online, focusing on data-driven decisions to increase conversion rates and ROI.
Digital Optimisation
As a consultant, she focuses on improving user experience (UX) and conversion rates (CRO) to help businesses maximize their online performance.
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Career

Work history

10-2024
Freelance Digital & Ecommerce Consultant
www.lisasmall.co.uk
3-2024 - 11-2024
Head of Ecommerce
Pukka Pads 2000 Ltd.
1-2023 - 2-2024
Head of Ecommerce
Cuckooland.com
7-2016 - 9-2020
Head of Online
Hackett London
7-2015 - 7-2016
Head of Ecommerce
Austin Reed Group
In the press

Media appearances

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Education
2004 - 2007
BA
Nottingham Trent University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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