Lisa Williams (Taylor)

Go-getter
DISC Type : d

Co Director at Your Marketing Sidekick

Bristol, England, United Kingdom

Overview

As Co-Director of Your Marketing Sidekick, Lisa is a marketing and communications expert dedicated to achieving meaningful results for small businesses. Her background includes senior marketing roles at OVO Energy and Pure Planet, along with extensive experience in creative PR. She is a graduate of the University of Exeter.

Lisa is an active fundraiser and community supporter. She recently completed the Manchester Marathon to raise funds for Home-Start Bristol and South Gloucestershire. She is passionate about giving back and encourages local businesses to support community initiatives, such as funding bursary places for those in need.

She is the recipient of a CIPR Gold Award for a campaign that successfully raised the national profile of Pasta King.

Personality Overview

Vision Oriented

Decisive

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Small Business Marketing
As Co-Director of Your Marketing Sidekick, she is passionate about delivering professional and creative marketing solutions to help small businesses grow.
Creative PR Campaigns
With over eight years of PR industry experience, she has won awards for executing results-driven creative campaigns for consumer brands.
Community Fundraising
Actively raises money for local charities like Home-Start Bristol, recently completing the Manchester Marathon to support their cause.

Media Appearances

Lisa has no verified media appearances

Work History

10-2022
Co Director at Your Marketing Sidekick
3-2022 - 10-2022
Co Director at Your Marketing Sidekick
11-2021 - 7-2023
Freelance Public Relations Consultant at William Murray PR & Marketing
6-2021 - 3-2022
Customer Retention Manager at Pure Planet
7-2020 - 6-2021
Senior Marketing Manager at OVO

Education

2003 - 2006
2:1 BA Hons from The University of St. Mark and St. John
2003 - 2006
BA (Hons) from University of Exeter

More Information

Social Presence :

Prographics :

Exp : 13 Location : Bristol, England, United Kingdom Job Level : Mid-senior Designation : Co Director at Your Marketing Sidekick
URL has been copied!

Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Lisa

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • Their decision making speed is somewhere in the middle.
  • Can Lisa take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Lisa

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.