Lisandro Lopez

Critic
DISC Type : C

Chief Marketing Officer | CMO at XP Inc.

São Paulo, São Paulo, Brazil

Overview

Lisandro has no verified overview

Personality Overview

Precise

Critic

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Lisandro has no verified topics they care about

Media Appearances

Lisandro has no verified media appearances

Work History

4-2021
Chief Marketing Officer | CMO at XP Inc.
1-2017 - 4-2021
Vice President at Red Ventures
12-2015 - 12-2016
Chief Operating Officer at Red Ventures
12-2014 - 12-2015
Engagement Manager at McKinsey & Company
11-2011 - 12-2014
Retail & Consumer Goods Consultant at McKinsey & Company

Education

2005 - 2006
Post Graduation from Universitat de Barcelona
2001 - 2004
Bacharel from Universidade Presbiteriana Mackenzie

More Information

Social Presence :

Prographics :

Exp : 19 Location : São Paulo, São Paulo, Brazil Job Level : Leadership Designation : Chief Marketing Officer | CMO at XP Inc.
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Insights For Selling To Lisandro

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisandro is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lisandro

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lisandro move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Lisandro take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Lisandro

Personality Compatibility


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