Lissa Cruzado Edgecomb

Examiner
DISC Type : cs

Data Integration Manager at Neighborhood Housing Services of Baltimore

Baltimore, Maryland, United States

Overview

Lissa Cruzado Edgecomb is the Data Integration Manager at Neighborhood Housing Services of Baltimore, bringing 20 years of nonprofit experience. She specializes in using data from platforms like Salesforce and Tableau to design and improve programs that support underserved communities. She holds a Masters degree from The George Washington University.

Lissa is deeply committed to removing barriers to homeownership and has progressed through multiple roles at NHS of Baltimore, including Financial Coach and Homeownership Counseling Manager, demonstrating a long-term dedication to the organizations mission.

She has held four different positions within the same organization, showcasing a remarkable journey from direct counseling to data strategy leadership.

Personality Overview

Process Oriented

Overcautious

Tough To Convince

Being observant comes to them naturally.  The only way to convince them is by showing them examples and ample proof. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

Equitable Homeownership
Her work is centered on removing barriers to homeownership for underserved communities through data-informed program design and improvements.
Nonprofit Data Strategy
As Data Integration Manager, she utilizes skills in Salesforce, Airtable, and Tableau to manage and leverage data for program enhancement.
Financial Empowerment
Her background includes roles as a Financial Coach and Foreclosure Counselor, indicating a foundational interest in helping individuals achieve financial stability.

Media Appearances

Lissa has no verified media appearances

Work History

4-2024
Data Integration Manager at Neighborhood Housing Services of Baltimore
9-2020 - 4-2024
Homeownership Counseling Manager at Neighborhood Housing Services of Baltimore
6-2020 - 9-2020
Project Manager at Cool & Associates LLC
4-2015 - 6-2020
Financial Coach at Neighborhood Housing Services of Baltimore
3-2013 - 4-2015
Foreclosure Counselor at Neighborhood Housing Services of Baltimore

Education

Master's degree from The George Washington University
Bachelor's from University of Maryland

More Information

Social Presence :

Prographics :

Exp : 19 Location : Baltimore, Maryland, United States Job Level : Middle Designation : Data Integration Manager at Neighborhood Housing Services of Baltimore
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Insights For Selling To Lissa Cruzado

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lissa Cruzado is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Lissa Cruzado

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Lissa Cruzado move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Lissa Cruzado take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Lissa Cruzado

Personality Compatibility


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