Lisset Zárate

Sharpshooter
DISC Type : DC

Sales Director at Yanbal International

Mexico City Metropolitan Area

Overview

Lisset Zárate is a Commercial Director with over 20 years of experience leading sales and strategy in the beauty, personal care, and real estate sectors. Educated at Tecnológico de Monterrey, she excels at transforming commercial areas into drivers of profitability. Colleagues describe her as a leader with an exceptional financial and analytical mindset.

Her strategic insight is clear from her belief that for global expansion, one cannot simply copy and paste a business model into a new market.

Personality Overview

Thorough Evaluator

ROI Driven

Precise But Practical

More than the product, they care about the impact of the product.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Profitable Growth
Specializes in reversing scenarios of low profitability and market share loss by aligning finance, sales, and customer experience.
Commercial Leadership
Focuses on empathetic leadership to build and mobilize high-performance teams, as noted by colleagues in their recommendations.
Global Market Expansion
Has a strong viewpoint on the need to adapt business models to local cultures for international success, believing a rigid approach leads to failure.

Media Appearances

Lisset has no verified media appearances

Work History

1-2024 - 5-2024
Sales Director at Yanbal International
1-2020 - 12-2023
Commercial & Administrative Director at La Boutique de Inmuebles
1-2017 - 6-2019
Strategic Director of Multilevel at JAFRA Cosmetics International
6-2011 - 12-2016
Senior Regional Sales and Training Manager at JAFRA Cosmetics International
9-2010 - 5-2011
Administrative Manager of Credit & Collection at JAFRA Cosmetics International

Education

2-2025 - 1-2026
Master from Universidad Anáhuac
1-1990 - 12-1994
Licenciatura from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 12 Location : Mexico City Metropolitan Area Job Level : N/A Designation : Sales Director at Yanbal International
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Insights For Selling To Lisset

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisset is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Lisset

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Lisset move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Lisset take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Lisset

Personality Compatibility


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