Lissette Morales

Critic
DISC Type : C

Marketing Coordinator at CPL Aromas

Bogota, D.C., Capital District, Colombia

Overview

Lissette is a global marketing professional with over 10 years of B2B experience in the luxury, fragrance, and technology industries. Holding an MBA in International Luxury Brand Management from ESSEC Business School, she blends creative marketing with a background in electronic engineering. Colleagues describe her as dedicated and driven.

Passionate about fragrances, beauty, and the customer experience, she thrives in culturally diverse settings. Lissette is bilingual in Spanish and English and also speaks French and Portuguese. Her interests are backed by certifications from LVMH and in the French cosmetic industry.

Unique fact: Lissette is an entrepreneur who co-founded a company where she was responsible for business strategy, hiring, and brand development.

Personality Overview

ROI Driven

Objective Thinker

Precise

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Fragrance Marketing
Her career is centered on the fragrance industry. She actively shares and expresses pride in new fragrance collections and team projects online.
Luxury Branding
Holds a specialized MBA in International Luxury Brand Management and a certificate from LVMH, indicating a deep professional focus on the luxury sector.
Entrepreneurial Spirit
Co-founded a technology company, managing everything from brand strategy to client relationships, showcasing strong entrepreneurial and leadership skills.

Media Appearances

Lissette Morales | CPL Aromas | Email, Marketing Coordinator. Featured in Lead411

See Now

Work History

6-2023
Marketing Coordinator at CPL Aromas
5-2022 - 5-2023
Senior Marketing Analyst at CPL Aromas
9-2021 - 4-2022
Business Development Manager at Nexsys
6-2018 - 9-2021
Administrative and Marketing Coordinator at Lugares Inteligentes
5-2020 - 8-2020
Marketing & Partnerships at SnapEDA

Education

2016 - 2017
Master of Business Administration (MBA) from ESSEC Business School
2002 - 2008
Electronic Engineer from Pontificia Universidad Javeriana

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bogota, D.C., Capital District, Colombia Job Level : Junior Designation : Marketing Coordinator at CPL Aromas
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Insights For Selling To Lissette

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lissette is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Lissette

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Lissette move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Lissette take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Lissette

Personality Compatibility


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