Livia Brouwers

Commander
DISC Type : D

Owner at Bquadraat | Bureau voor de menselijke factor in verandering

Utrecht Area, Netherlands

Overview

Livia Brouwers is a social psychologist with over 20 years of experience as a consultant, coach, and owner of Bquadraat. She specializes in behavioral change and leadership development in knowledge-intensive environments. As a Head Lecturer and Researcher at HAN University of Applied Sciences, she develops practical tools for professional application.

Outside of her professional life, Livia is politically engaged and expresses strong viewpoints on social issues. She values self-care and release, highlighting dance as an important outlet and referencing events like the Amsterdam Dance Event (ADE).

She is part of the TeamNL support network, where she helps elite athletes transition from their sports careers to new professional lives.

Personality Overview

Strong-Willed

Impact-Driven

Candid & Clear

They like to be in a position where they can control the conversation and terms.  More than the product, they care about the effectiveness of the product. They respond well to strong and respectful communication.

Topics They Care About

Behavioral Change
Her entire career is focused on understanding and stimulating behavioral change in people and organizations, leveraging her expertise as a social psychologist.
Leadership Development
As a coach and Head Lecturer in Transformational Leadership, she is deeply involved in developing leadership skills within various professional contexts.
Sports & Performance
Works as a Sport and Performance Psychologist and is a member of the TeamNL support network, assisting athletes with their career transitions.

Media Appearances

Livia has no verified media appearances

Work History

Owner at Bquadraat | Bureau voor de menselijke factor in verandering
12-2021
Adviseur - Coach - Psycholoog at Development Room
8-2023 - 2-2025
Hoofddocent Transformationeel Leiderschap Master Circulaire Economie at HAN University of Applied Sciences
1-2023 - 2-2025
Hoofddocent Leiderschap en Gedragsverandering Master Sport - en Beweeginnovatie at HAN University of Applied Sciences
3-2021 - 12-2021
Senior Consultant at 227 Learning: partner in bemiddeling en ontwikkeling van learning professionals.

Education

1990 - 1996
Master's degree from Radboud University
Postacademisch from University of Groningen

More Information

Social Presence :

Prographics :

Exp : 9 Location : Utrecht Area, Netherlands Job Level : N/A Designation : Owner at Bquadraat | Bureau voor de menselijke factor in verandering
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Insights For Selling To Livia

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Livia is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Livia

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Livia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Livia take some risk or not?

  • The risks don’t matter much to them.

You And Livia

Personality Compatibility


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