Livia Massara in

Livia Massara

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Customer & Lead Process Manager at Mercedes-Benz Italia
📍 Rome, Latium, Italy

Livia Massara is an experienced manager in the automotive sector, currently serving as Customer & Lead Manager at Mercedes-Benz Italia. Her expertise lies in B2B and B2C marketing, with a strong focus on marketing automation, lead generation, and managing the complete customer journey.

She has a notable history of managing brand experiences, having been responsible for national event strategies. One highlight includes representing the exclusive AMG and Maybach brands at the Salone Nautico for three consecutive years.

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Experience
20 Years
Current Role
Customer & Lead Process Manager
Job Level
Middle
Location
Rome, Latium, Italy
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Livia cares about

Lead Generation
Her current role as Customer & Lead Manager and her background in marketing automation are centered on generating and managing new business leads for Mercedes-Benz.
Brand Experience
Previously managed national strategy for brand experience activities, focusing on creating a strong customer journey and impactful events for Mercedes-Benz and smart.
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Career

Work history

4-2024
Customer & Lead Process Manager
Mercedes-Benz Italia
1-2021 - 5-2024
Responsabile Eventi & Retail Marketing Mercedes-Benz e smart
Mercedes-Benz Italia
4-2017 - 12-2020
Marketing Communication ATL & Digital Mercedes-Benz e smart
Mercedes-Benz Italia
4-2008 - 8-2015
Senior Product Manager
Mercedes-Benz Italia
10-2004 - 4-2008
Product Manager A/B Class and SUV
Mercedes-Benz Italia
In the press

Media appearances

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Education
Education details unavailable
University of Rome Tor Vergata
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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