Livia Massara

Questioner
DISC Type : c

Customer & Lead Process Manager at Mercedes-Benz Italia

Rome, Latium, Italy

Overview

Livia Massara is an experienced manager in the automotive sector, currently serving as Customer & Lead Manager at Mercedes-Benz Italia. Her expertise lies in B2B and B2C marketing, with a strong focus on marketing automation, lead generation, and managing the complete customer journey.

She has a notable history of managing brand experiences, having been responsible for national event strategies. One highlight includes representing the exclusive AMG and Maybach brands at the Salone Nautico for three consecutive years.

Personality Overview

Not Easily Convinced

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Lead Generation
Her current role as Customer & Lead Manager and her background in marketing automation are centered on generating and managing new business leads for Mercedes-Benz.
Brand Experience
Previously managed national strategy for brand experience activities, focusing on creating a strong customer journey and impactful events for Mercedes-Benz and smart.
Marketing Automation
Possesses significant experience in utilizing marketing automation and new technologies to manage lead generation and the customer journey.

Media Appearances

Livia has no verified media appearances

Work History

4-2024
Customer & Lead Process Manager at Mercedes-Benz Italia
1-2021 - 5-2024
Responsabile Eventi & Retail Marketing Mercedes-Benz e smart at Mercedes-Benz Italia
4-2017 - 12-2020
Marketing Communication ATL & Digital Mercedes-Benz e smart at Mercedes-Benz Italia
4-2008 - 8-2015
Senior Product Manager at Mercedes-Benz Italia
10-2004 - 4-2008
Product Manager A/B Class and SUV at Mercedes-Benz Italia

Education

Education details unavailable from University of Rome Tor Vergata

More Information

Social Presence :

Prographics :

Exp : 20 Location : Rome, Latium, Italy Job Level : Middle Designation : Customer & Lead Process Manager at Mercedes-Benz Italia
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Insights For Selling To Livia

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Livia is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Livia

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Livia move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Livia take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Livia

Personality Compatibility


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